STOP STRUGGLING, START FLOURISHING

Let Go of Perfect.
Live with Purpose.

The Journey to Flourish

The journey here was a long road of growth, challenge, and uncharted territories. The decision to move my family across the country from California to North Carolina was a leap of faith that sparked both excitement and turbulence. Amidst the chaos, I discovered a profound truth: I deserve happiness, and moving was the first step.

While much of my life has centered around the journey of being a stepmom, this year marks a beautiful transition. I’ve walked through a lot in my life—navigating blended family dynamics, motherhood, marriage, faith, entrepreneurship, and personal healing. And through it all, one truth became clear: we are more than the roles we carry.

This year, the narrative shifts. It’s no longer just about surviving stepmotherhood—it’s about thriving as whole women. Women who are leaders, nurturers, builders, believers, and dreamers.

The journey continues with a chart-topping podcast, a supportive community for stepmoms, and now, the launch of Flourish Co.—a coaching space created to guide women into deeper clarity, stronger identity, and a life rooted in purpose and peace.

Whether you're navigating stepfamily life, faith transitions, burnout, or just feeling stuck, Flourish Co. exists to remind you: your story doesn’t end in survival. You were made to flourish.

Living Fearless, Joslynn

Flourish Co., is right for you if...

You feel overwhelmed trying to juggle all the roles in your life—stepmom, mom, wife, professional—and need guidance to bring clarity, confidence, and calm to the chaos.

You’re craving a 1:1 personalized coaching experience that aligns with your unique life goals, values, and family dynamics, but you’re unsure how to begin.

You’re navigating big emotions, limited time, and emotional burnout—and you need practical strategies to flourish in your home, your heart, and your calling.

Lake Norman Motherhood Coaching

Flourish Co.

At Flourish Co., we ignite personal growth and help women step boldly into their purpose by building confidence, clarity, and connection. We believe that transformation happens when you align your inner values with how you show up in your family, relationships, and everyday life. Through intentional coaching and wholehearted support, we walk alongside our clients to help them navigate life’s complexities with strength and grace.

Our mission is to empower you to flourish—in your mindset, your motherhood, your stepmotherhood, and your calling in life. With a commitment to excellence and a heart for authentic community, Flourish Co. offers a personalized coaching experience that fosters lasting change and meaningful breakthroughs. Together, we grow strong roots and build a life that reflects who you truly are.

Ready to grow?

"Working with Flourish Co. has been a total game-changer for both my mindset and my growth. From day one, it felt like more than just coaching—it felt like having a trusted partner in my corner who truly understood my challenges and believed in my potential.

Joslynn’s personalized approach helped me gain clarity, set meaningful goals, and take consistent, confident steps toward the life I want. Her encouragement, practical tools, and honest insight created the perfect environment for me to grow—not just in my role as a stepmom, but as a woman, leader, and believer.

Thanks to her guidance, I’ve experienced more peace in my home, more confidence in my decisions, and deeper connection in my relationships. I’m walking in purpose and flourishing in ways I didn’t think were possible."

- S.M.

Joslynn Flowers

The Woman Behind the Brand

As a seasoned communications manager, coach, speaker, and podcast host, I bring a unique, faith-filled, and compassionate perspective to the world of stepmotherhood and beyond. With over a decade of experience in the marketing industry, I’ve developed a strong foundation in strategic planning, brand storytelling, and community engagement—all of which now fuel my mission to empower and equip women navigating the often complex and emotional journey of being a stepmom.

After walking through my own experiences as a stepmother in an interracial, blended family, I felt a deep calling to create a space where other women like me could feel seen, supported, and strengthened. That led to the birth of The Daily Stepmom Podcast, where I speak openly about the realities of stepfamily life, share hard-won wisdom, and interview guests who offer practical tools and encouragement.

Now, I’m stepping back into coaching and public speaking, ready to serve women who want to thrive not only in their roles as stepmoms but in every part of their lives—faith, family, work, and wellness. My approach is grounded in authenticity, connection, and hope. I don't shy away from the hard topics—because I’ve lived them. Whether you're looking for someone to coach you through the unique challenges of stepmotherhood or to speak truth and encouragement to your group, I’m here for the real conversations that bring real growth.

At the heart of it all, I’m a wife, mom, stepmom, believer, and encourager who values faith, family, and living a life that reflects both grace and grit.

If you’re ready to grow—whether through coaching, collaboration, or community—I’d love to connect. Let’s flourish together.

Get the full scoop!

COMMUNICATIONS MANAGER | HOST OF THE DAILY STEPMOM PODCAST| FOUNDER OF FLOURISH CO.

FEATURED

A CHART-TOPPING PODCAST

The Daily Stepmom Podcast

The stepmom life is not for the faint of heart, and if I have realized anything, it's that we need each other to lean on and learn from.

The Daily Stepmom is a weekly podcast where I talk openly and honestly about blended families, thriving in marriage, stepkid struggles, adding in an "ours" baby, and this thing I call "Co-parenting-ish."

I am a Certified Stepparent Coach, and my goal is for every stepmom to find her voice and her place, and ultimately find the peace and satisfaction she deserves.